NIKE
SERENA WILLIAMS DESIGN CREW
SERENA WILLIAMS DESIGN CREW
MARCH - SEPTEMBER 2023
Footwear Color Design Apprentice
Over the span of seven months I had the utmost privilege to work as a Footwear Color Designer alongside eight other talented creatives to bring to life a collection within Nike's Serena Williams Design Crew. As the fourth cohort, my team was briefed to create a collection inspired by the concept of serenity, the city of Miami, and our muse, Serena Williams. Below is a sneak peek into the 2025 collection, with a spotlight on our design process for footwear throughout Spring and Fall.
The Crew
APPAREL COLOR
APPAREL GRAPHICS
APPAREL DESIGN
APPAREL DESIGN
BRAND CREATIVE
FOOTWEAR GRAPHICS
FOOTWEAR COLOR
FOOTWEAR MATERIALS
FOOTWEAR DESIGN