RECHARGE WITH THE REJUVEN8

Transcending our athletes past their hybrid lifestyles with lenticular fades and bursts of energy to rejuvenate, and inspire them to take on the unexpected of a new day. With a fresh start, our athletes move through the day the same way colors and shades transition in response to the changing environments surrounding their silhouettes. Through floods and monochromatic approaches, we evoke the sense of renewal that washes over as time goes by; when the sunrise fades to nightfall, and all is left are remnants of our shadows to rejuvenate us with memories of where we have been and where we are going.

SP26 ICONIC SPORT

SU26 SOFT SPORT

THE CONSUMER
OUR EVERDAY ATHLETE

THE STRATEGY
BLOCKINGS TO LAST THROUGH THE SEASONS

THE NARRATIVE THROUGH COLOR REVITALIZING MOMENTS OF REJUVENATION IN RELATION TO OUR ATHLETES DAY

SPRING 2025
WOMEN & MEN’S

SUMMER 2025
WOMEN & MEN’S

THE MEDIA
THE AUDIENCE SPOKE FOR THEMSELVES