NIKE
SERENA WILLIAMS DESIGN CREW



MARCH - SEPTEMBER 2023

Footwear Color Design Apprentice


Over the span of seven months I had the utmost privilege to work as a Footwear Color Designer alongside eight other talented creatives to bring to life a collection within Nike's Serena Williams Design Crew. As the fourth cohort, my team was briefed to create a collection inspired by the concept of serenity, the city of Miami, and our muse, Serena Williams. Below is a sneak peek into the 2025 collection, with a spotlight on our design process for footwear throughout Spring and Fall.


The Crew
JAILINE CANO
APPAREL COLOR
JAVIER GONAZLEZ
APPAREL GRAPHICS
ANGELES MORALES
APPAREL DESIGN
ANNELIZ REVELEZ
APPAREL DESIGN
IMANI MCINTOSH
BRAND CREATIVE
FITZ DEES
FOOTWEAR GRAPHICS
CHANTAL GUTIERREZ
FOOTWEAR COLOR
ANGELA MUNOZ
FOOTWEAR MATERIALS
RODRICK THOMAS
FOOTWEAR DESIGN


Collective PositioningTHE COLLECTION EXPLORES MIAMI’S TRANSITION FROM DAY TO NIGHT WITH A FOCUS ON HOW OUR MUSE FINDS HER SERENITY CONSTANTLY FLOWING, AND FORMING THROUGH HER DAY.


DAY: FLOW
A focus on self discovery, and the connection we feel with the natural elements around us. It is the moments of bliss that come when we look within.
NIGHT: GLOW
Escaping through nightlife by letting your euphoria run free
by living in your truth. This is where you allow your light to shine brightest, and express yourself to the fullest.



FLOW INTO SPRING 2025 GLOW INTO FALL 2025

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LAST UPDATED: JUNE 2025